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The head of the sales department still left Twitter - a week ago, Elon Musk persuaded her to return.

Published: 2022-11-20

Robin Wheeler, who led sales at Twitter and served as the company's main liaison to major advertisers, left her post anyway. A little over a week ago it became known that she had decided to leave, but the new owner of the social network Elon Musk persuaded her to stay.


The fact that Ms. Wheeler stopped working on Twitter was reported by a Platformer journalist the day before, without specifying for what reasons and on whose initiative this happened. Shortly thereafter, Wheeler herself wrote in a microblog: "To the team and my clients ... you have always been my main and only priority" - and ended the publication with a saluting emoji, which became a symbol of dismissal.


After Musk's arrival, Twitter's chief account officer Sarah Personette left. On November 10, it became known about the resignation of Wheeler, who at that time held the post of vice president of client solutions in the United States, but the new owner of the company persuaded her to return. Now it became obvious that not for long. Now the company is suffering losses: the Twitter Blue subscription is not available, and the largest advertising agencies are recommending that customers suspend their cooperation with Twitter. And the second resignation of the head of sales in two weeks is by no means conducive to stabilization.


Recently, Mr. Musk gave Twitter employees an ultimatum: either prepare for hard, hard work, or leave, which provoked a large number of layoffs - many chose the second option.