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Apple has fully resumed buying ads on Twitter pages.

Published: 2022-12-04

Elon Musk's recent post about visiting Apple headquarters and having constructive talks with CEO Tim Cook was a harbinger of more positive news for Twitter. This weekend, the head of the latter said that Apple has fully resumed advertising on Twitter.

Elon Musk announced this during a Twitter Spaces broadcast, adding that Apple is the largest advertiser of this social network. Musk's commentary tape lasted more than two hours, he made it on board a private jet, while the audience size exceeded 90 thousand people. Elon Musk's other statements had nothing to do with Apple.

Last week, as you know, Elon Musk criticized Apple, announcing an almost complete cessation of advertising purchases by this company, and also announcing the threat of removing Twitter from the App Store. Following a further meeting between the leaders of both companies, Elon Musk changed his rhetoric, reporting to the Twitter audience about the elimination of existing contradictions with Apple. Directly, Tim Cook made it clear to him that Apple never considered removing Twitter from the App Store. Yesterday, Musk additionally thanked those advertisers who returned to the Twitter pages. He also expressed hope that the user verification program will be restored next week.