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Elon Musk vows to offer Twitter followers an ad-free plan.
In a long tradition, Elon Musk didn't waste time over the weekend and spoke out on the topics that mattered to him the most. He acknowledged that ads take up too much space on Twitter and are shown too often. Along the way, he confirmed intentions to offer Twitter users a service with a higher subscription fee that would deprive them of the need to view ads.
As you know, even as part of the relaunch of the Twitter Blue subscription, the new owner of the social network last year promised customers to halve the amount of advertising shown to them. At the same time, intentions were announced to introduce a more expensive tariff plan in 2023, which would allow users of the social network to refuse to view ads at all. Elon Musk confirmed this week that preparations for such changes are underway.
Recall that almost 90% of Twitter's revenue last year was generated by the money coming from advertisers. According to an unofficial estimate, in January this year, the company's revenue fell by 40% in daily terms. Over time, Elon Musk hopes to make subscribers' funds the main source of the company's revenue, but so far all these transformations have turned into serious losses. According to some reports, since the arrival of Elon Musk to the post of CEO of Twitter at the end of October, the company has cut almost 80% of its staff, and about 500 companies and organizations have refused advertising contracts.
In recent weeks, Twitter has been trying to show flexibility in its pricing policy for subscribers, offering savings by paying for a subscription right away for a year in advance, but at the same time, users of devices running Google Android have no longer been able to limit themselves to spending $ 8 per month when paying for a subscription directly through the application. They are now forced to pay $11 a month, just like Apple iOS users, but both customers can save $3 if they pay for a subscription through the site.