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The US Department of Justice will sue Google over its dominance of the online advertising market.

Published: 2023-01-24

The US Department of Justice (DOJ) is preparing to sue Google over the dominance of the IT giant in the online advertising market. The case is expected to go to federal court before the end of this week.

The lawsuit marks the second US Department of Justice antitrust case against Google, which dominates the $278.6 billion online advertising market in the US and controls most of the technology used in e-commerce. Official representatives of DOJ have not yet commented on the issue regarding the upcoming trial.

The source notes that this is the fifth process for Google, in which the company's business practices are being challenged. Earlier, state attorneys general filed three separate lawsuits over the IT giant's dominance of Internet search, advertising and Android apps, accusing the company of violating US antitrust laws.

According to research firm EMarketer, Google is the world's leading online advertising market with $626.86 billion in sales in 2023, with the US advertising market share being the largest among all countries. The US online advertising market is expected to generate $73.8 billion in revenue for Google this year. To do this, Google has advertising campaign management services for marketers and advertising sales services for publishers, as well as an exchange where both parties can transact. and hold auctions.