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Twitter may raise Blue subscription price to $11, but only in iOS app.
Initially, the new owner of Twitter, Elon Musk, planned to charge $ 8 per month from all subscribers of the Twitter Blue service, but after negotiations with the head of Apple, his intentions could change. According to some sources, users of Apple devices will now be able to save $4 per month when paying through the site, while paying in the application will require spending $11 per month.
Twitter will be able to avoid paying a 30% fee when arranging payment for a subscription through an external site. The App Store rules do not prohibit this, but arranging payments within the Apple ecosystem implies a commission of 15 or 30%, depending on the length of the subscription period relative to the first use.
As the source explains, Twitter is preparing to set a monthly fee of $7 for those who are willing to pay through a special site, but iOS app users will be forced to pay $11 per month, since part of this amount will go to Apple in the form of a commission. It is known that recently the heads of Twitter and Apple met at the headquarters of the latter of the companies, eliminating the misunderstanding that had taken place. At the time, Tim Cook made it clear that he never sought to remove the Twitter app from the App Store, and it was later revealed that Apple had resumed buying ads on Twitter in full. So far, the bulk of Twitter's revenue has come from advertising, but Elon Musk is looking to turn his Twitter Blue subscription into that source of revenue. In such circumstances, he is interested in saving on commission costs.